APP Store Optimization Guide
What is that?
APP Store Optimization
(ASO) is the process
which is used to increase the visibility of mobile app in app store. In other
words it is just like search engine
optimization used for website ranking in Search Engines such as Google,
Yahoo.
o
SEO
– Websites
o
ASO
– Mobile Apps
This App Store Optimization tutorial will help you to learn about the overall technique.
Purpose of APP Store Optimization
Purpose of ASO is the one which we need to know about before
starting optimizing our app. It is proved that apps which are higher in app
store search results drives more downloads than others.
There are over 2million mobile apps in
major app stores, thus getting your app noticed by users is one of the biggest
challenge nowadays. Hence ASO is more important and plays a major role in
boosting the amount of downloads of our app.
Goals of APP Store Optimization
List of goals that every ASO
marketers tries to reach out are as follows,
- · To Rank higher for specific keywords
- · To Rank higher compared to competitors
- · To be in the position which can be easily found by the users
How to do APP Store Optimization
How to do APP Store Optimization is
the questions that confuses most number of APP Developers, The
following steps will give you a clear idea about the process
Top Priority
Keywords:
Keywords are the main factor in APP
Store Optimization, In order to rank good it is important to select correct and
relevant keywords which is most often used by your target audience.
There are many tools available online
to find the exact keywords that to be focused also take a look on your
competitors which also helps.
Title:
Title helps the users to reach your
APP, hence it is important to make it attractive also must have your selected
keyword.
Also often changing your APP also not
recommendable which leads you to lose your audience who tries to reach you by
your name.
Other ASO Factors
- · Total Number of Downloads
- · Reviews/ Rating to your APP
- · Choose one visual element
- · Use the same icon on different platforms
- · Use the correct format and size
- · Use URL Friendly characters in Name
Implement all these ASO factors in your app and analyze the result., above all it takes some time to get you on the path.
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